Privacy
Policy
How we collect, use, protect, and handle your personal information under Canadian privacy law.
PIPEDA CompliantAES-256 EncryptedLast Updated: April 15, 2026
Easy Ride Canada ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website easyridecanada.ca and use our vehicle financing matching services.
We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation in British Columbia.
1. Information We Collect
Personal Information You Provide
When you submit a financing application or contact us, we collect:
- Contact Information: Name, email address, phone number, mailing address
- Financial Information: Employment status, income, housing situation, monthly expenses
- Credit Information: Credit score range (via soft credit check with your consent)
- Vehicle Preferences: Desired vehicle type, budget, trade-in details
- Identification: Driver's license number (when required for verification)
Information Collected Automatically
When you access our website, we automatically collect:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages viewed, time spent on pages, click patterns, referral sources
- Location Data: General geographic location based on IP address
- Cookies & Tracking: We use cookies, pixels, and similar technologies (see Section 7)
2. How We Use Your Information
We use your personal information for the following purposes:
- Financing Matching: Connect you with appropriate lenders in our network based on your profile
- Application Processing: Facilitate soft credit checks and pre-approval assessments
- Communication: Send application updates, lender matches, and service-related messages
- Customer Support: Respond to inquiries, troubleshoot issues, and provide assistance
- Service Improvement: Analyze usage patterns to enhance our website and services
- Marketing: Send promotional offers and educational content (with your consent, which you may withdraw)
- Legal Compliance: Meet regulatory obligations, prevent fraud, and enforce our Terms of Use
- Analytics: Understand user behavior and measure the effectiveness of our services
3. How We Share Your Information
Lender Partners
When you submit a financing application, we share your information with relevant lenders in our network who may be able to provide financing options. These lenders are independent third parties with their own privacy policies.
Service Providers
We share information with trusted third-party service providers who assist us in operating our business:
- Credit Bureaus: Equifax and TransUnion (for soft credit checks with your consent)
- Technology Providers: Web hosting, analytics, email delivery, customer relationship management
- Payment Processors: If applicable for any fees or deposits
- Marketing Partners: Google Ads, Facebook/Meta Pixel (for advertising attribution)
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
Legal Requirements
We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to comply with legal processes, protect our rights, detect fraud, or address security issues.
We Do NOT Sell Your Information
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
4. Data Security
While we take reasonable precautions to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
5. Your Privacy Rights
Under PIPEDA and BC privacy law, you have the following rights regarding your personal information.
Right to Access
Request a copy of the personal information we hold about you
Right to Correction
Request that we correct inaccurate or incomplete information
Right to Deletion
Request that we delete your personal information, subject to legal retention requirements
Right to Withdraw Consent
Opt out of marketing communications at any time by clicking "unsubscribe" in any email
Right to File a Complaint
Contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or 1-800-282-1376
How to Exercise Your Rights
To exercise any of these rights, contact us at:
- Email: privacy@easyridecanada.ca
- Phone: 1-888-EZY-RIDE
- Mail: Easy Ride Canada, Privacy Officer, 19150 Lougheed Highway, Pitt Meadows, BC V3Y 2H6
We will respond to your request within 30 days of receipt.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Active Applications: Retained while your application is being processed and for 12 months after closure
- Inactive Records: Archived after 12 months and deleted after 7 years (unless legal obligations require longer retention)
- Marketing Data: Retained until you unsubscribe or request deletion
- Website Analytics: Aggregated data retained indefinitely; individual identifiers anonymized after 26 months
7. Cookies & Tracking Technologies
What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They help websites remember your preferences and improve your experience.
Types of Cookies We Use
- Essential Cookies: Required for the website to function (e.g., maintaining your session)
- Analytics Cookies: Help us understand how visitors use our site (Google Analytics, Ahrefs)
- Advertising Cookies: Track conversions from ads and enable retargeting (Google Ads, Meta Pixel)
- Preference Cookies: Remember your settings and preferences (e.g., dark mode)
Third-Party Tracking
We use the following third-party services that may collect information:
- Google Analytics (GA4): Website usage and performance tracking
- Google Ads: Conversion tracking and remarketing
- Ahrefs Analytics: Website performance and SEO metrics
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to view and delete cookies, block third-party cookies, block all cookies, or delete cookies when you close your browser.
You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
8. Third-Party Links
Our website may contain links to third-party websites, including lender sites, social media platforms, and partner services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.
10. International Data Transfers
Your information is stored and processed in Canada. Some of our service providers (such as cloud hosting or analytics platforms) may store data on servers located outside Canada, including in the United States. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your privacy rights.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify you via email (if you have an active application with us)
- Post a notice on our website homepage
Your continued use of our services after changes become effective constitutes your acceptance of the updated Privacy Policy.
12. Contact Our Privacy Officer
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer.
13. Consent
By using our website and services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. For certain uses of your information (such as marketing communications), we will obtain your express consent.
You may withdraw your consent at any time by contacting us using the methods listed above, subject to legal or contractual restrictions and reasonable notice.
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